Start-ups & Opportunities

Furtilo raises seed funding to take zero-commission delivery to 500 small towns

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Representative image: parcel delivery boxes

Representative image: ha11ok / Pixabay

Bengaluru-based Furtilo, a delivery app for Tier-3 and Tier-4 towns, said on October 21, 2026 it raised seed funding from US firm Trikona to reach 500 towns by mid-2028.

What Happened

Furtilo, a Bengaluru-based delivery start-up that serves small towns, announced on October 21, 2026 that it has raised a seed funding round from Trikona LLC, a US-based investment firm. The amount was not disclosed. Furtilo's app lets people in Tier-3 and Tier-4 towns order food and goods from local restaurants and shops. Instead of taking a commission on each order, it charges merchants a flat monthly subscription starting at Rs 99. The company says it will use the money to expand from about 37 towns to more than 500 by mid-2028.

Key Facts

  • Funding: seed round from Trikona LLC of the US, announced October 21, 2026; amount not disclosed.
  • Company: Bengaluru-based Furtilo, formerly known as BelivMart, relaunched in January 2026.
  • Reach: more than 37 towns in Madhya Pradesh, Rajasthan and Gujarat, according to the company.
  • Growth: monthly orders rose from about 1,500 in June 2026 to more than 6,000, the company says.
  • Model: merchants pay a flat subscription from Rs 99 a month and no commission; Furtilo says this saves them up to 30% of order value compared with commission-based platforms.
  • Plans: expand to 500-plus towns by mid-2028, hire staff, and add parcel delivery and bike taxis, the latter only in states where bike taxis are allowed.

Why It Matters

Commission-based delivery apps take a share of every order, which Furtilo argues is a heavy cost for small-town restaurants and shops. Its answer is a fixed monthly fee for merchants, which costs a shop owner the same whether it gets ten orders or a hundred. For a small restaurant, that can be easier to budget than a commission that grows with sales, and the company says it saves merchants up to 30% of order value.

The model matters for towns where few online ordering options exist. For customers, it can mean home delivery from familiar local shops. For merchants, it is a way to take online orders without handing over a cut of each sale. For young people in these towns, it can mean local delivery work.

The plan to go from 37 towns to 500 in under two years is ambitious. An independent assessment of the round notes that lower order density and spending power in small towns leave open whether the economics will hold at that scale. Six thousand orders a month across 37 towns is still modest, about 160 orders per town per month on average. The company will need many more orders per town for a flat-fee model to cover delivery costs.

The plans for parcel delivery and bike taxis show how small-town platforms often try to do several things at once, using the same riders and app for different services. Furtilo says it will launch bike taxis only where state rules permit.

Furtilo at a glanceDetail
HeadquartersBengaluru
InvestorTrikona LLC (US)
Towns served37-plus in MP, Rajasthan, Gujarat
Monthly ordersOver 6,000 (from about 1,500 in June 2026)
Merchant feeFlat subscription from Rs 99 a month
Target500-plus towns by mid-2028

Impact

Short-term: Furtilo is expected to add towns and staff in its existing states, and start testing parcel delivery. Local shops in those towns may get a low-cost way to take online orders.

Long-term: If the subscription model works at scale, it could give small-town merchants an alternative to commission-based platforms and create local delivery jobs. If it does not, the company will face the same economic limits that have kept larger apps focused on cities.

Who is affected: Restaurants and shops in small towns, customers in Tier-3 and Tier-4 towns, delivery riders looking for local work, and other start-ups trying to serve non-metro India.

Key Takeaway

Furtilo's seed round backs a flat-fee, zero-commission delivery model built for small towns, with a goal of reaching 500 towns by mid-2028.

Questions and Answers

What is Furtilo?

Furtilo is a Bengaluru-based delivery app, formerly BelivMart, that lets people in Tier-3 and Tier-4 towns order food and goods from local shops and restaurants. It operates in more than 37 towns in Madhya Pradesh, Rajasthan and Gujarat.

Who invested in Furtilo?

Furtilo announced on October 21, 2026 that it raised seed funding from Trikona LLC, a US-based investment firm. The amount was not disclosed.

How does Furtilo charge merchants?

Instead of a commission on each order, merchants pay a flat monthly subscription starting at Rs 99. The company says this saves merchants up to 30% of order value compared with commission-based apps.

Where will Furtilo expand?

The company plans to reach more than 500 towns by mid-2028 and to add parcel delivery and bike taxi services, with bike taxis only in states where they are permitted.

Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.

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Sourced and fact-checked by the Peepals Global Editorial Team

Reported, fact-checked and published by the Peepals Global Editorial Team.

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