Victoria's Secret Fashion Show 2026: performers, Kylie Jenner's Fantasy Bra
Representative image: ktphotography / Pixabay
The Victoria's Secret Fashion Show returned to Los Angeles on October 18, 2026 with KATSEYE, Tate McRae and Megan Thee Stallion, and Kylie Jenner in the Fantasy Bra.
What Happened
The Victoria's Secret Fashion Show 2026 was held on Sunday, October 18, 2026, at Sony Pictures Studios in Culver City, Los Angeles, the show's first return to the city since 2007. The performers were the girl group KATSEYE, singers Tate McRae and Megan Moroney, and rapper Megan Thee Stallion, who also walked the runway. The biggest surprise was Kylie Jenner, who made her debut on the catwalk wearing the brand's Fantasy Bra, the jewelled piece that had not appeared on the runway since 2018. The show was streamed free on YouTube and the brand's social media channels, a sign of how the company now treats it as a global marketing event.
Key Facts
- Date and venue: October 18, 2026, Sony Pictures Studios, Culver City, Los Angeles.
- Musical performers: KATSEYE, Tate McRae, Megan Moroney and Megan Thee Stallion.
- Kylie Jenner wore the Fantasy Bra, made with jeweller Jacob & Co. around a 75.54-carat fancy vivid yellow diamond.
- It was the first time the Fantasy Bra had been on the runway since Elsa Hosk wore it in 2018.
- Models included Adriana Lima, Candice Swanepoel, Gigi Hadid, Ashley Graham, Alex Consani, Anok Yai, Paloma Elsesser and Liu Wen; Alessandra Ambrosio marked her 20th show.
- The show streamed free on YouTube and Victoria's Secret's social channels, followed by the brand's first post-show TikTok Live.
- In the second quarter of 2026, the company's net sales rose 10% to $1.6 billion, with comparable sales up 9%.
Why It Matters
For years the Victoria's Secret show was one of fashion's most-watched television events, then it was cancelled in 2019 amid falling ratings and criticism over a lack of diversity and size inclusivity. It came back in 2024. Its return is part of a broader attempt by the company to rebuild the brand, and this year's edition shows how far that effort has come. The casting mixed long-time stars with a much wider range of ages and body types, including Ashley Graham and Paloma Elsesser, while the music line-up leaned on acts popular with younger audiences, such as KATSEYE.
The show is now as much a business tool as a runway. The company streamed it free worldwide instead of selling it to a single broadcaster, and followed it with live shopping-style content on TikTok, aiming to turn viewers into customers. Under chief executive Hillary Super, Victoria's Secret has focused on its core bra business, its Pink line for younger shoppers and beauty, and the numbers have improved: net sales rose 15% in the first quarter of 2026 and 10% in the second, and the share price jumped sharply after first-quarter results. Some analysts caution that nostalgia alone will not keep that going.
The Fantasy Bra is the clearest example of nostalgia used as marketing. The tradition of a single model wearing a jewel-covered bra was a centrepiece of the old shows. Bringing it back with Kylie Jenner, one of the world's best-known beauty entrepreneurs, links the old spectacle to a celebrity with a vast social media following. Outlets reported it as the most valuable Fantasy Bra yet, though the figures they gave for its worth differ.
| What | Detail |
|---|---|
| Show date | October 18, 2026 |
| Venue | Sony Pictures Studios, Culver City |
| Performers | KATSEYE, Tate McRae, Megan Moroney, Megan Thee Stallion |
| Fantasy Bra | Worn by Kylie Jenner; first on the runway since 2018 |
| Q2 2026 net sales | $1.6 billion, up 10% |
Impact
Short-term: Expect a burst of attention for the looks, the performers and the brand's holiday collections, which the free stream and TikTok Live were designed to convert into sales ahead of the year-end shopping season.
Long-term: The show's return in a more inclusive form suggests big lingerie brands now see broad casting and creator-style marketing as necessary, not optional. Whether that holds will depend on whether sales keep rising once the novelty fades.
Who is affected: Women who buy lingerie and beauty products, whose choices the brand is trying to win back; models and performers, for whom the show is again a major platform; and fashion and retail businesses, including Indian labels and retailers, that watch how global brands use live events and social media to sell.
Key Takeaway
The 2026 Victoria's Secret show used star performers, a broader cast and the return of the Fantasy Bra on Kylie Jenner to turn a once-cancelled spectacle into a marketing engine for a recovering brand.
Questions and Answers
Who performed at the Victoria's Secret Fashion Show 2026?
The performers were KATSEYE, Tate McRae, Megan Moroney and Megan Thee Stallion. Megan Thee Stallion also walked the runway.
Who wore the Fantasy Bra in 2026?
Kylie Jenner wore it on her runway debut on October 18, 2026. It was made with Jacob & Co. around a 75.54-carat yellow diamond, and it was the first Fantasy Bra on the runway since 2018.
Where and when was the show held?
It was held on October 18, 2026, at Sony Pictures Studios in Culver City, Los Angeles, the first time the show had returned to Los Angeles since 2007. It streamed free on YouTube and the brand's social channels.
Why did Victoria's Secret bring the show back?
The company is rebuilding its brand under chief executive Hillary Super, and the show is a global marketing event. Sales have grown in 2026, with second-quarter net sales up 10% to $1.6 billion.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
Sourced and fact-checked by the Peepals Global Editorial Team
Reported, fact-checked and published by the Peepals Global Editorial Team.
