
Fashion
Gen Z is 60% of Myntra beauty buyers, half beyond metros: report
Myntra's October 19, 2026 report says 14-29-year-olds are 60% of its beauty buyers, half in Tier 2 and 3 cities, as K-beauty and sunscreen demand climbs.
20 Oct 2026, 08:16 IST
Peepals Shakti · Topic
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Myntra's October 19, 2026 report says 14-29-year-olds are 60% of its beauty buyers, half in Tier 2 and 3 cities, as K-beauty and sunscreen demand climbs.
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