Start-ups & Opportunities

Pay over purpose: 72% of young Australian workers put wages first

By Kabir SethiEducation Correspondent, Peepals Yuva
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Representative image: young office workers at desks

Representative image: Sammy-Sander / Pixabay

A Deel-commissioned YouGov survey released October 26, 2026 found 72% of Australian workers aged 18-29 rank pay that keeps up with living costs as a top priority.

What Happened

Young workers in Australia now rank pay ahead of purpose when they choose a job, according to a survey released on Monday, October 26, 2026 by Deel, a global HR and payroll company. The YouGov survey of 1,059 working Australians aged 18 to 29, carried out in August, found that 72 per cent list pay that keeps up with living costs among their top job priorities. Job security came second at 57 per cent, and learning and career development third at 47 per cent.

Key Facts

  • Survey: 1,059 working Australians aged 18 to 29, conducted online by YouGov in August 2026, commissioned by Deel.
  • Released: October 26, 2026.
  • 72 per cent put pay that keeps up with the cost of living among their top job priorities.
  • 57 per cent named job security; 47 per cent named learning and career development.
  • 44 per cent named alignment with their values, and 44 per cent named flexibility.
  • 85 per cent reported at least one worry about work, with financial instability the most common.
  • 48 per cent cited trouble with costs or fear of losing income; 37 per cent worried about burnout.
  • Deel's Australia country manager, Shannon Karaka, said the results show Gen Z putting pay ahead of purpose as living costs rise.

Why It Matters

For years, young workers were often described as wanting meaningful work first and money second. This survey suggests that, in Australia at least, living costs have changed that order. When rent, food and transport take a larger share of a first salary, a job that pays enough to live on becomes the first test, and a sense of purpose comes after.

The ranking is useful for anyone starting a career, including Indian students and graduates. It shows what young people in a high-cost economy value once they are actually working: pay that keeps pace with prices, then a secure job, then chances to learn. Flexibility and values still matter to more than four in ten respondents, but they now sit below money and security.

The worry figures add a second layer. Nearly half of the young workers surveyed said costs or the fear of losing income troubled them, and more than a third were worried about burnout. That combination, money stress alongside heavy workloads, is what the survey's authors point to when they say pay has moved to the top of the list.

For Indian readers, the survey is not a measure of the Indian job market; it covers Australian workers only. But it is relevant in two ways. Many Indian students consider studying and working in Australia, and the findings show the cost pressures young people face there. And for anyone evaluating a job offer at home or abroad, the survey is a reminder to look at real take-home pay against local living costs, not just the headline salary.

The survey was commissioned by a company that sells HR and payroll services to employers, so its framing should be read with that in mind. YouGov is an established polling firm, and a sample of just over a thousand is typical for a national survey of one age group.

PriorityShare of 18-29 workers
Pay that keeps up with living costs72 per cent
Job security57 per cent
Learning and career development47 per cent
Values alignment44 per cent
Flexibility44 per cent

What young job-seekers can take from this: compare offers on take-home pay after rent and transport in that city; ask employers how often pay is reviewed; look for roles that offer training, since learning ranked third; and treat flexibility and culture as important but secondary checks.

Impact

Short-term: Employers in Australia competing for young staff may put more weight on pay reviews and job security in their offers, and less on purpose-led messaging alone.

Long-term: If living costs keep rising faster than entry-level pay, the gap between what young workers need and what jobs offer may shape career choices, migration decisions and how long people stay in a job.

Who is affected: Young workers and graduates in Australia, international students, including Indians, planning to work there, employers hiring entry-level staff, and policymakers watching youth wages.

Key Takeaway

A Deel-commissioned YouGov survey released on October 26, 2026 found that 72 per cent of Australian workers aged 18 to 29 rank pay that keeps up with living costs as a top priority, ahead of job security and purpose.

Questions and Answers

What do young Australian workers want most from a job, according to the Deel survey?

72 per cent of working Australians aged 18 to 29 said pay that keeps up with living costs is among their top priorities, followed by job security at 57 per cent and learning and career development at 47 per cent.

Who carried out the survey?

YouGov surveyed 1,059 working Australians aged 18 to 29 online in August 2026. The study was commissioned by Deel, an HR and payroll company, and released on October 26, 2026.

What are young workers most worried about?

85 per cent had at least one work-related worry. Financial instability was the most common, with 48 per cent citing cost struggles or fear of income loss, and 37 per cent worried about burnout.

Does this survey apply to India?

No. It covers Australian workers only, though it is useful context for Indian students and graduates who plan to work in Australia.

Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.

By Kabir Sethi, Education CorrespondentCovers Education and more for Peepals Yuva. All stories by Kabir Sethi

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Kabir Sethi is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.

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