Editorial Policy

Our editorial approach focuses on structured, fact-based narratives with an emphasis on national interest, institutional clarity, and long-term societal impact — while maintaining neutrality, accuracy, and contextual depth.

1. The Three Pillars

• We Decode. We interpret events, provide context, and explain implications — not just report what happened.
• We Are Fact-Based. Every claim is grounded in verifiable data, credible sources, and institutional information.
• We Avoid Bias. No sensationalism, no opinionated framing, no political leaning — structured neutrality always.

2. The Mandatory 5-Part Structure

Every article on Peepals follows this structure:

1. What Happened — the event, stated plainly in 2–3 sentences. No framing, no spin.
2. Key Facts — bullet-form data, figures, dates, named institutions. The verifiable core.
3. Why It Matters — context and significance for the reader, India, or the vertical’s POV.
4. Impact — short- and long-term implications; who is affected and how.
5. Key Takeaway — one structured, fact-grounded conclusion. Never an opinion.

3. Content Style

We use clear, simple language and neutral, structured paragraphs focused on facts and impact, with credible named sources. We avoid emotional or exaggerated language, opinion or personal framing, storytelling-first writing, unexplained jargon, and anonymous or unverified claims.

4. Headlines

Headlines are clear, informative, and non-sensational. They tell the reader what happened and hint at why it matters — never clickbait designed to mislead.

5. AI Usage & Transparency

Peepals uses AI as an editorial tool, not a replacement for human judgment. AI assists with first-draft generation, 5-part structuring, and SEO metadata; human editors verify every fact against primary sources, remove bias, add verified quotes and data, and sign off before anything goes live. Articles carry an “AI-assisted, human-edited” label and visible source attribution.

6. What We Do Not Publish

• Fake news or unverified claims — if we cannot source it, we do not publish it.
• Opinion-only content, unless clearly labelled as “Analysis” and grounded in facts.
• Political propaganda or partisan framing of any kind.
• Clickbait, personal attacks, defamatory content, or unverified allegations.

7. Accuracy & Verification

• Cross-check every factual claim against a minimum of two credible sources.
• Cite statistics to their source (government data, RBI, MOSPI, etc.).
• Verify named individuals’ name, designation, and organization.
• Use specific dates — no vague “recently.”
• Flag uncertain claims as “Unconfirmed” or hold until verified.

8. Corrections

Spotted an error? Write to us via the Contact page. We correct confirmed factual errors promptly and transparently.