
Digital Life
Gen Z Social Media Shopping: What the 46% Figure Really Shows
A widely quoted survey says 46% of Gen Z prefer social media to search engines; new India data shows how creators now shape young shoppers' buying.
12 Oct 2026, 21:27 IST
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A widely quoted survey says 46% of Gen Z prefer social media to search engines; new India data shows how creators now shape young shoppers' buying.
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