E Commerce

Redseer estimates festive e-commerce sales reached ₹24,000 crore on 8–9 October 2026, with Gen Z about one-third of shoppers and small towns leading demand.

A Snapchat-GWI study of 1,008 young Indians, released 6 October 2026, finds 61% buy festive basics via quick commerce and most trust friends over influencers.