Digital Life
Gen Z Social Media Shopping: What the 46% Figure Really Shows
A widely quoted survey says 46% of Gen Z prefer social media to search engines; new India data shows how creators now shape young shoppers' buying.
12 Oct 2026, 21:27 IST
Peepals Yuva · Topic
GEN Z Shopping
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Life & Style
Gen Z Diwali shopping: friends decide, quick-commerce apps deliver, study finds
A Snapchat-GWI study of 1,008 young Indians, released 6 October 2026, finds 61% buy festive basics via quick commerce and most trust friends over influencers.
11 Oct 2026, 19:57 IST