DailyObjects raises Rs 332 crore at Rs 1,050 crore valuation; early backer exits 18x

DailyObjects, a Gurugram-based brand that sells phone cases, bags, workspace and lifestyle accessories, has raised Rs 332 crore in a Series C funding round led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital, according to reports on Thursday, 8 October 2026. The round included both new shares issued by the company and the sale of existing shares, and valued the company at about Rs 1,050 crore. Early investor Roots Ventures sold part of its stake, earning about 18 times its original investment, according to the reports. The company plans to open 150 exclusive brand outlets across India over the next five years.

DailyObjects is a direct-to-consumer brand, the kind of company that sells mainly through its own website and stores rather than relying only on large marketplaces. A Series C round of this size, with well-known private equity and growth investors, shows that investors are still willing to back consumer brands that have built a recognisable product line and a physical retail presence.

The partial exit by Roots Ventures is just as important for the start-up ecosystem as the fresh money. Early investors need ways to cash out to return money to their own backers and fund new companies. A secondary sale at an 18-fold return is the kind of outcome that encourages seed investors to keep backing consumer start-ups. For readers watching investment opportunities, it is a reminder that returns in private markets often come from these partial sales rather than only from stock market listings.

The plan to open 150 more stores signals a bet on offline retail. Physical stores let customers see and handle products before buying, which can matter for higher-priced items. The company also said it would invest in new product ranges, materials, quality and research, and one report said it is studying overseas markets, with possible expansion from the next financial year.

Short-term: The money will go into opening new stores, developing products and strengthening the brand, while early investors gain partial liquidity.

Long-term: If the store expansion and possible overseas push succeed, DailyObjects could become a reference point for how Indian consumer brands combine online and offline sales, and could be a future listing candidate.

Who is affected: Shoppers of tech and lifestyle accessories, retail landlords and malls, consumer brand founders seeking funding, and early-stage investors looking for exits.

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