Small home appliances to be a Rs 20,000 crore market by FY30; air fryers grow fastest
Representative image: vaxey44972 / Pixabay
India's small home appliances market will grow from Rs 13,800 crore in FY25 to about Rs 20,000 crore by FY30, with air fryers growing 22.5% a year, Redseer said on October 15, 2026.
What Happened
India's small home appliances market is set to grow from Rs 13,800 crore in FY25 to about Rs 20,000 crore by FY30, an annual growth rate of roughly 8 per cent, according to a report by consulting firm Redseer Strategy Consultants released on Thursday, October 15, 2026. Air fryers are the fastest-growing category, with sales forecast to rise at a compound annual rate of 22.5 per cent between FY25 and FY30. The report also expects online channels to take a larger share of sales, with online penetration across small appliances rising from 31 per cent in FY25 to 37 per cent by FY30.
Key Facts
- Market size: Rs 13,800 crore in FY25, projected to reach about Rs 20,000 crore by FY30.
- Growth: about 8 per cent a year over the period.
- Air fryers: the fastest-growing category, at a projected CAGR of 22.5 per cent from FY25 to FY30.
- Online penetration across small appliances: 31 per cent in FY25, expected to reach 37 per cent by FY30.
- About 70 per cent of air fryers are sold online, compared with about 25 per cent of mixer grinders.
- Redseer's own figures put the market at Rs 138 billion in FY25 and about Rs 200 billion by FY30.
Why It Matters
Small appliances such as mixer grinders and air fryers are a window into how Indian households are changing the way they cook and live. Steady growth of around 8 per cent a year shows a market that is expanding but not booming overall. The real action is in newer categories. Air fryers growing at more than 22 per cent a year point to buyers who want quicker, lower-oil cooking and are willing to try newer kitchen products.
The split between online and offline sales is a key opportunity signal. Around 70 per cent of air fryers are sold online, while most mixer grinders, an older and more established category, are still bought in shops. That suggests newer, aspirational products are discovered and bought through e-commerce, where reviews, videos and discounts drive decisions. For start-ups and direct-to-consumer brands, that lowers the barrier to entry: a new brand can reach buyers across the country without first building a large retail network.
For investors, the report points to where growth may be concentrated: newer categories with low household penetration and strong online demand, rather than mature products that most homes already own. At the same time, rising online share means more competition on price and heavier spending on digital marketing.
| Measure | FY25 | FY30 (projected) |
|---|---|---|
| Market size | Rs 13,800 crore | about Rs 20,000 crore |
| Online penetration | 31% | 37% |
| Air fryer sales growth | - | 22.5% a year (CAGR) to FY30 |
Impact
Short-term: Brands and retailers are likely to push air fryers and other newer appliances harder during the festive sales season, with online platforms offering the bulk of the deals.
Long-term: As online share rises toward 37 per cent, the market could see more new brands, more private labels from e-commerce platforms, and closer competition with established names. Investors may favour companies that lead in fast-growing categories.
Who is affected: Appliance makers and start-ups, e-commerce platforms and offline retailers, component suppliers, investors in consumer durables, and households choosing kitchen gadgets.
Key Takeaway
India's small home appliances market is heading for about Rs 20,000 crore by FY30, and the growth is concentrated in newer, online-led categories such as air fryers.
Questions and Answers
How big is India's small home appliances market?
According to Redseer, it was worth Rs 13,800 crore in FY25 and is projected to reach about Rs 20,000 crore by FY30, growing about 8 per cent a year.
Which small appliance is growing fastest in India?
Air fryers. Redseer projects their sales to grow at a compound annual rate of 22.5 per cent between FY25 and FY30.
How much of small appliance buying happens online?
Online penetration was 31 per cent in FY25 and is expected to reach 37 per cent by FY30. About 70 per cent of air fryers are already sold online, compared with about 25 per cent of mixer grinders.
Is the market Rs 20,000 crore or Rs 2 lakh crore?
Redseer's own page gives Rs 138 billion in FY25 and about Rs 200 billion by FY30, which equals Rs 13,800 crore and Rs 20,000 crore. A report quoting Rs 2 lakh crore does not match these figures.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
Sourced and fact-checked by the Peepals Global Editorial Team
Reported, fact-checked and published by the Peepals Global Editorial Team.
