Marionnaud sold: Bogart owner David Konckier completes 687-store perfume chain deal
By Simran KaurFashion Writer, Peepals Shakti
Representative image: AestheticJourney / Pixabay
Bogart's majority shareholder David Konckier completed his purchase of the 687-store Marionnaud perfume chain from A.S. Watson on 5 November 2026; the price was not disclosed.
What Happened
Marionnaud, one of Europe's best-known perfume and beauty store chains, has a new owner. David Konckier, the majority shareholder and chief executive of the French fragrance and cosmetics company Bogart, completed the purchase of the Marionnaud group in his personal capacity through his investment company BEHN, with the deal confirmed on Thursday, 5 November 2026. The seller was A.S. Watson, the health and beauty retail arm of Hong Kong's CK Hutchison, which had owned Marionnaud since 2005. The price was not disclosed.
Key Facts
- Buyer: David Konckier, majority shareholder of Bogart, through his company BEHN, acting in a personal capacity; the listed Bogart company is not the owner.
- Seller: A.S. Watson, part of CK Hutchison, owner of Marionnaud since 2005.
- The deal was announced in July 2026 and confirmed as completed on 5 November 2026.
- Marionnaud runs 687 stores in eight countries and employs about 4,200 people; France is its largest market.
- Its other markets include Austria, Switzerland, Italy, Romania, Slovakia, the Czech Republic and Hungary.
- The chain's annual revenue is about 650 million euros; reports describe recent years of falling sales and heavy losses.
- Financial terms were not disclosed; the 650 million euro figure is revenue, not the deal value.
Why It Matters
Perfume and beauty shops are among the most visible parts of the fashion and beauty business. Marionnaud is a household name in France and several central European countries, and its sale shows how the industry is being reshaped. The chain passes from a global conglomerate, for which it was one retail business among many, to an owner who already runs a fragrance and cosmetics company and its own perfume shops.
Konckier has said he will keep the Marionnaud name and identity and aims to grow its sales. He also plans to build links with Bogart's own retail business, which runs about 450 perfumeries and drugstores. According to reports, part of the plan is to use Marionnaud's much larger network to sell Bogart's own fragrance and cosmetics brands.
The deal has not been without concern. Before it closed, employee union representatives questioned the buyer's financial resources and asked the seller for assurances about the future of the chain and its jobs, according to reports. With about 4,200 employees the turnaround plan matters for a large workforce.
The sale also closes a long chapter. A.S. Watson owned Marionnaud for about two decades, from 2005, folding it into its wider health and beauty retail business. Reports on the deal describe a chain whose sales had been falling sharply and which had been making heavy losses, which is the problem the new owner now has to solve.
Peepals calculation: Marionnaud's revenue of about 650 million euros across 687 stores works out to roughly 0.95 million euros a store a year (650 / 687 = 0.946), and its 4,200 staff to about six people per store (4,200 / 687 = 6.1). Together with Bogart's roughly 450 outlets, the two networks under Konckier's influence number about 1,137 shops (687 + 450). Our calculation from the reported figures.
| Detail | Marionnaud |
|---|---|
| New owner | David Konckier, through BEHN |
| Previous owner | A.S. Watson (CK Hutchison), since 2005 |
| Stores | 687 in eight countries |
| Employees | About 4,200 |
| Annual revenue | About 650 million euros |
Impact
Short-term: Marionnaud passes from a global conglomerate to an owner from the fragrance trade, who has promised to keep the brand while pushing for growth.
Long-term: If the plan works, Bogart's brands could gain a much larger shelf across Europe, and Marionnaud could become a test of whether a struggling beauty chain can be revived by tying it closely to its owner's own products.
Who is affected: Marionnaud's roughly 4,200 employees and its customers in eight countries, fragrance and cosmetics brands that sell through the chain, Bogart and its shareholders, and competing beauty retailers in Europe.
Key Takeaway
Bogart's majority shareholder David Konckier completed the purchase of the 687-store Marionnaud perfume chain from A.S. Watson on 5 November 2026, for an undisclosed price.
Questions and Answers
Who bought Marionnaud?
David Konckier, the majority shareholder and chief executive of French fragrance company Bogart, bought the Marionnaud group in his personal capacity through his investment company BEHN; the deal was confirmed on 5 November 2026.
Who sold Marionnaud and for how much?
The seller was A.S. Watson, part of Hong Kong's CK Hutchison, which had owned the chain since 2005. The price was not disclosed; the often-quoted 650 million euros is the chain's annual revenue.
How big is Marionnaud?
It runs 687 perfume and beauty stores in eight countries, including France, Austria, Switzerland and Italy, and employs about 4,200 people.
Will the Marionnaud name change?
Konckier has said he will keep the Marionnaud name and identity while working to grow sales and link the chain with Bogart's retail business.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Simran Kaur, Fashion WriterCovers Fashion and more for Peepals Shakti. All stories by Simran Kaur
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Simran Kaur is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
