Prada Group revenue up 15% in nine months as Miu Miu slips in third quarter
By Simran KaurFashion Writer, Peepals Shakti
Representative image: Tumisu / Pixabay
Prada Group said on October 22, 2026 that nine-month revenue rose 15% to about 4.54 billion euros with Versace, but Miu Miu's third-quarter retail sales fell 3%.
What Happened
Prada Group, the Italian luxury company behind the Prada and Miu Miu labels, reported on October 22, 2026 that its net revenue for the first nine months of the year rose 15% at constant exchange rates to about 4.54 billion euros. Much of that jump came from Versace, now part of the group, which added 441 million euros. Without Versace, the group grew 4%. The headline brand, Prada, kept growing modestly, but Miu Miu, the label that had powered the group's rise in recent years, saw its retail sales fall 3% in the July-September quarter.
Key Facts
- Nine-month net revenue: about 4.54 billion euros, up 15% at constant exchange rates and 12% at reported rates.
- Versace contributed 441 million euros; organic growth, excluding Versace, was 4%.
- Third-quarter revenue rose 11% at constant exchange rates, but organic growth slowed to 1%.
- Prada brand retail sales rose about 2% over nine months to roughly 2.41 billion euros, and 1% in the third quarter, helped by the Americas and Asia-Pacific, including China.
- Miu Miu retail sales rose 1% over nine months to about 1.15 billion euros, but fell 3% in the third quarter; excluding the Middle East, its quarter was broadly stable.
- The Americas grew fastest, up 33% (13% organic) to 851 million euros.
- Group retail sales were about 3.93 billion euros; the company's update puts growth at 11% at constant rates, while one trade publication reported 8%.
Why It Matters
Miu Miu has been the fastest-growing part of Prada Group. In the first nine months of 2025, its sales grew 41%. That record now works against it: when a brand has grown so fast, matching the previous year becomes much harder. A 3% fall in one quarter is small, but it is a rare decline for a label that has been the group's growth engine.
The Middle East detail matters too. Without that region, Miu Miu's quarter was broadly flat, which points to that region, rather than a broad loss of interest in the brand, as the main drag in the quarter.
The results also show how much the Versace deal is reshaping Prada Group. With Versace's 441 million euros included, the group looks like it is growing strongly. Without it, growth is a modest 4%, and just 1% in the third quarter. Investors will now watch how quickly Prada can turn Versace into a growth brand of its own.
For people who follow fashion as a business, Prada's update is a snapshot of the wider luxury market in 2026: steady demand from American and some Asian shoppers, softer conditions elsewhere, and growth that increasingly depends on acquisitions and a few strong labels rather than across-the-board gains.
| Measure (first nine months of 2026) | Figure |
|---|---|
| Group net revenue | About 4.54 billion euros (+15% constant FX) |
| Organic growth excluding Versace | 4% |
| Prada brand retail sales | About 2.41 billion euros (+2%) |
| Miu Miu retail sales | About 1.15 billion euros (+1%) |
| Americas revenue | 851 million euros (+33%) |
Impact
Short-term: Attention will turn to the holiday season and whether Miu Miu returns to growth in the fourth quarter. Prada's steady performance gives the group some cushion while its younger label goes through a slower patch.
Long-term: The group's growth story now rests on three brands. Prada provides stability, Miu Miu must show it can grow again from a much bigger base, and Versace has to be revived. How the group handles all three will decide whether it can keep outpacing the wider luxury market.
Who is affected: Prada Group's employees, designers and suppliers, its investors, luxury retailers and department stores, and shoppers in the Americas, Asia and the Middle East.
Key Takeaway
Prada Group's nine-month revenue rose 15% to about 4.54 billion euros on 22 October 2026 largely thanks to Versace, while Miu Miu's third-quarter retail sales slipped 3% after years of rapid growth.
Questions and Answers
How did Prada Group perform in the first nine months of 2026?
Net revenue rose 15% at constant exchange rates to about 4.54 billion euros, the company reported on October 22, 2026. Excluding Versace, which contributed 441 million euros, growth was 4%.
Why did Miu Miu's sales fall?
Miu Miu's retail sales fell 3% in the third quarter against very strong comparisons, after 41% growth in the first nine months of 2025. Excluding the Middle East, its quarter was broadly stable.
How did the Prada brand do?
Prada brand retail sales rose about 2% over the nine months to roughly 2.41 billion euros, and 1% in the third quarter, supported by the Americas and Asia-Pacific, including China.
Which region grew fastest for Prada Group?
The Americas, where revenue rose 33%, or 13% on an organic basis, to 851 million euros.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Simran Kaur, Fashion WriterCovers Fashion and more for Peepals Shakti. All stories by Simran Kaur
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Simran Kaur is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
