Asus Zenbook 14 India price starts at Rs 1,36,990 in three chip versions
By Pooja MehraIndustry Trends Analyst, Peepals Tech
Representative image: Engin_Akyurt / Pixabay
Asus launched the Zenbook 14 (UX3480) in India on 5 November 2026 at Rs 1,36,990 (Snapdragon), Rs 1,56,990 (AMD) and Rs 1,67,990 (Intel).
What Happened
Asus launched its new Zenbook 14 (model UX3480) laptop in India on Thursday, 5 November 2026, in three versions built on processors from Qualcomm, AMD and Intel, with prices starting at Rs 1,36,990. The Snapdragon X model is the cheapest, the AMD Ryzen AI 7 model costs Rs 1,56,990 and the top Intel Core Ultra 9 model costs Rs 1,67,990. All three have 16GB of memory, 512GB of storage and OLED screens, and the company claims battery life of up to 33 hours depending on the model and use.
Key Facts
- Launch: Asus Zenbook 14 (UX3480), India, 5 November 2026.
- Snapdragon X (UX3480QA): Rs 1,36,990; 14-inch FHD+ OLED screen, 60Hz, no touch; 50Wh battery; AI chip (NPU) rated up to 45 TOPS.
- AMD Ryzen AI 7 345 (UX3480KA): Rs 1,56,990; 14-inch FHD+ OLED touchscreen, 60Hz, with stylus support; 70Wh battery; NPU up to 50 TOPS.
- Intel Core Ultra 9 386H (UX3480AA): Rs 1,67,990; 3K OLED screen, 120Hz, up to 1,100 nits brightness; 70Wh battery; NPU up to 50 TOPS.
- All versions: 16GB RAM and 512GB SSD; body 1.39cm thick, weighing from 1.1kg.
- Battery claim: up to 33 hours, according to Asus, depending on processor and use.
- Sold through Asus Exclusive Stores, the Asus e-shop, Amazon, Croma, Reliance Digital, Vijay Sales and other retailers, according to reports.
Why It Matters
Thin-and-light laptops are now being sold on their AI features as much as on speed. The key part is the NPU, or neural processing unit, a chip inside the processor that runs AI tasks such as live captions, background blur in video calls or on-device assistants without draining the battery. Its power is measured in TOPS, or trillions of operations per second. Asus lists an NPU rating for each version, from 45 to 50 TOPS.
Asus is offering the same design with Qualcomm, AMD and Intel chips, which lets buyers choose on price and needs. The Snapdragon version is the cheapest, though it has the smallest battery and no touchscreen. The AMD version adds a touchscreen and stylus support. The Intel version is the most expensive and has the sharpest, brightest and fastest screen.
For Indian buyers, these are premium prices. At Rs 1.37 lakh to Rs 1.68 lakh, the Zenbook 14 sits well above mainstream laptops and competes with high-end ultrabooks. For students and professionals, the decision comes down to which features they will actually use: a brighter 120Hz screen matters for creative work, a touchscreen and stylus for note-taking, and battery size for long days away from a charger. The battery figures are the company's claims and will vary in real use.
Peepals calculation: the Intel model costs Rs 31,000 more than the Snapdragon model (1,67,990 - 1,36,990), about 22.6% extra, and the AMD model Rs 20,000 more, about 14.6% extra. The Intel and AMD versions carry a 70Wh battery, 40% larger than the Snapdragon's 50Wh (70 ÷ 50 = 1.4). Our calculation from the reported figures.
| Version | Price | Screen | Battery | NPU |
|---|---|---|---|---|
| Snapdragon X (UX3480QA) | Rs 1,36,990 | FHD+ OLED, 60Hz, no touch | 50Wh | 45 TOPS |
| AMD Ryzen AI 7 (UX3480KA) | Rs 1,56,990 | FHD+ OLED touch, 60Hz | 70Wh | 50 TOPS |
| Intel Core Ultra 9 (UX3480AA) | Rs 1,67,990 | 3K OLED, 120Hz | 70Wh | 50 TOPS |
Impact
Short-term: Buyers in India get a premium laptop in three chip options during the festive shopping season, sold online and in large retail chains.
Long-term: Offering one design with three chip makers' processors gives buyers a direct comparison between chip makers in the same body, which may shape how such laptops are chosen and sold.
Who is affected: Students and professionals shopping for premium laptops; retailers such as Croma, Reliance Digital and Vijay Sales; and rival laptop makers selling AI PCs in India.
Key Takeaway
The Asus Zenbook 14 (UX3480) launched in India on 5 November 2026 at Rs 1,36,990 for the Snapdragon model, Rs 1,56,990 for AMD and Rs 1,67,990 for Intel.
Questions and Answers
What is the price of the Asus Zenbook 14 in India?
The Zenbook 14 (UX3480) starts at Rs 1,36,990 for the Snapdragon X model; the AMD Ryzen AI 7 model costs Rs 1,56,990 and the Intel Core Ultra 9 model Rs 1,67,990.
Which Zenbook 14 version has the 120Hz 3K display?
Only the Intel Core Ultra 9 version (UX3480AA), which has a 3K OLED screen at 120Hz and up to 1,100 nits brightness.
How long does the Asus Zenbook 14 battery last?
Asus claims up to 33 hours, depending on the processor and use. The Intel and AMD models have 70Wh batteries and the Snapdragon model 50Wh.
What does TOPS mean for an AI laptop?
TOPS means trillions of operations per second, a measure of the laptop's AI chip (NPU). The Zenbook 14's Intel and AMD versions are rated up to 50 TOPS and the Snapdragon version up to 45 TOPS.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Pooja Mehra, Industry Trends AnalystCovers Industry News & Trends and more for Peepals Tech. All stories by Pooja Mehra
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Pooja Mehra is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
