VIDA Europe: Hero starts EV deliveries in 10 countries, opens Novus Labs

Hero MotoCorp's electric two-wheeler brand VIDA has begun operations in Europe, with customer deliveries starting in 10 European countries, the company said at the EICMA motorcycle show in Milan on Tuesday, 3 November 2026. The VIDA VX2, an urban electric scooter, and the VIDA DIRT.E K3, an adaptable electric off-road bike, are now available in selected European markets through a direct-to-consumer model. At the same show, Hero launched Novus Labs, a new innovation hub for future mobility, whose first two prototypes are the NEX 1, a compact portable electric vehicle, and the NEX 2, a multi-purpose electric three-wheeler.

Selling electric scooters in Europe is a demanding test for an Indian brand. Buyers there expect high standards of safety, software and after-sales service, and the market already has established European and Asian brands. For Hero, starting deliveries in 10 countries at once is a test of whether an Indian electric brand can compete on those terms.

The rollout announced in Milan is broad from the start: 10 countries at once, two quite different products, a city scooter and an off-road electric bike, and a limited numbered edition aimed at early enthusiasts. Starting with a range rather than a single model lets the brand learn quickly which kind of buyer in which country responds, before deciding where to invest more in service and marketing.

The choice of a direct-to-consumer model is notable. Instead of relying only on dealers, VIDA sells online and delivers to customers, an approach many electric-vehicle start-ups use to keep costs down and stay in direct contact with buyers. It also lets a newcomer enter several countries without building a large dealer network first.

Novus Labs points to the longer game. Its first two prototypes are not conventional scooters or motorcycles but a portable compact EV and an electric three-wheeler for multiple uses, the kind of experimental product that may or may not reach production. Setting up a dedicated hub shows that Hero wants to explore new types of vehicles, not just electric versions of the ones it already sells.

For India's electric-vehicle industry, a successful European rollout would be a credibility boost, showing that Indian-made electric two-wheelers can meet the demands of a mature market. A slow start would show how hard that transition is.

Peepals timeline: Hero showcased its new motorcycles and electric plans at EICMA, which runs from 3 to 8 November 2026 in Milan. On 3 November, it said VIDA had begun European operations with deliveries in 10 countries, and it launched Novus Labs with the NEX 1 and NEX 2 prototypes.

Short-term: Customers in the 10 European markets can buy VIDA electric two-wheelers directly, and Hero will begin building a European customer base.

Long-term: If VIDA succeeds in Europe, it could open the way for wider exports of Indian electric two-wheelers; Novus Labs prototypes may lead to new product types.

Who is affected: European buyers of electric scooters, Hero MotoCorp and its EV supply chain in India, rival electric two-wheeler makers, and India's EV export ambitions.

What to watch next: The names of all 10 European countries, pricing in each, and early sales figures.

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