GEN Z India

A Snapchat-GWI study of 1,008 young Indians finds 71% plan to buy a phone this Diwali, 52% ask friends or family first and 61% use quick commerce for essentials.

An Aisle survey of 8,240 urban Indian singles released in October 2026 finds 51.2% run dating messages through AI, but 64.2% still trust their gut.

Gen Z fashion trends in India in 2026 centre on Y2K revival, thrift and sustainable buying, and gender-fluid dressing, shaping how brands and young designers plan.