SonyLIV joins Prime Video India as Rs 399 add-on subscription
Representative image: GraphixMade / Pixabay
Prime Video India added Sony LIV as an add-on on October 21, 2026 at Rs 399 a month or Rs 1,499 a year, bringing its shows and live cricket into the Prime app.
What Happened
SonyLIV, the streaming service of Sony Pictures Networks India (SPNI), is now available inside Amazon's Prime Video app in India as a paid add-on subscription. Prime Video India announced the partnership on Wednesday, October 21, 2026, with the add-on priced at Rs 399 a month or Rs 1,499 a year. Prime members can now subscribe to Sony LIV and watch its films, shows and live sport without leaving the Prime Video app.
Key Facts
- Price: Rs 399 for a monthly plan and Rs 1,499 for an annual plan, on top of a Prime membership, according to Prime Video India.
- Devices: the add-on works on mobile, the web, Fire TV, smart TVs and other devices that run the Prime Video app.
- Catalogue: Sony LIV brings more than 450 films and 300 shows, including its own series such as the Scam franchise and Gullak, and Sony TV programmes such as Kaun Banega Crorepati and Indian Idol.
- Languages: Hindi, English, Marathi, Bengali, Tamil, Telugu, Malayalam and Gujarati.
- Sport: live coverage that includes India's bilateral cricket, the UEFA Champions League, the French Open, the Commonwealth Games and UFC; India's tour of New Zealand, with Tests, one-day internationals and T20 internationals, is on the service from October 22.
- Prime Video India says its add-on line-up already gives access to content from more than 30 streaming services.
Why It Matters
An add-on subscription is a second paid service that a customer buys inside an app they already use. Amazon handles the sign-up, billing and playback, and the partner service supplies the content and gets a share of the money. For viewers, the main gain is convenience: one app, one bill and one search box instead of several separate apps, logins and payment methods.
Prime Video has been building this "marketplace" model in India for several years by adding smaller and regional services. Sony LIV is one of the larger names to join, because it holds rights to popular Hindi television and to major sports. Gaurav Bhasin, Head of AVOD Business and Marketplace at Prime Video India, said the partnership widens the range of entertainment and sport on offer. AVOD means advertising-supported video on demand, the part of the business that earns from adverts rather than subscription fees. Rajesh Kaul, chief revenue officer and business head for Sports and International at SPNI, described the deal as an important step in extending Sony LIV's reach in India.
The deal reflects a wider shift in India's streaming industry. Viewers are tiring of paying for many separate apps, and services are under pressure to find new customers after years of rapid growth. Bundles and add-ons let a service such as Sony LIV reach Prime's large base of members without spending heavily on marketing, while Amazon keeps viewers inside its own app for longer. Telecom operators and television makers run similar bundles, so the competition is now over who controls the screen a viewer opens first.
The timing is also tied to sport. India's tour of New Zealand starts on October 22, the day after the announcement, and Sony LIV holds the streaming rights. Cricket is the single biggest reason many Indian households pay for a streaming service, so the add-on gives Prime members a direct way to watch the series.
| What changes | Before | Now |
|---|---|---|
| Watching Sony LIV | Separate app and subscription | Also inside the Prime Video app |
| Price on Prime Video | Not available | Rs 399 a month or Rs 1,499 a year |
| Billing | Paid to Sony LIV directly | Can be paid through Amazon |
Impact
Short-term: Prime members who want to follow India's cricket in New Zealand or Sony's television shows can subscribe from within the Prime Video app from October 21. Sony LIV's own app and plans continue to exist, so existing subscribers are not forced to switch.
Long-term: The partnership strengthens the trend towards a few large apps that act as shop windows for many services. Smaller streaming services may find it harder to sell on their own, while platform owners such as Amazon gain bargaining power over pricing and data on what people watch.
Who is affected: Prime Video members in India, Sony LIV's current and future subscribers, cricket and football fans, rival streaming services and bundling partners such as telecom operators, and advertisers who buy space on both platforms.
Key Takeaway
From October 21, 2026, Prime Video members in India can add Sony LIV inside the Prime Video app for Rs 399 a month or Rs 1,499 a year, gaining its shows, films and live sport, including India's tour of New Zealand.
Questions and Answers
How much does SonyLIV cost on Amazon Prime Video in India?
Prime Video India offers Sony LIV as an add-on at Rs 399 a month or Rs 1,499 a year. This is paid in addition to a Prime membership and was announced on October 21, 2026.
Can I watch India vs New Zealand cricket on Prime Video?
Yes, if you buy the Sony LIV add-on inside Prime Video. Sony LIV streams India's tour of New Zealand, with Tests, one-day internationals and T20 internationals, from October 22, 2026.
Do I still need the separate Sony LIV app?
No. The add-on lets Prime members watch Sony LIV's content on mobile, web, Fire TV and smart TVs from the Prime Video app. The standalone Sony LIV app and its own plans are still available for those who prefer them.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
Sourced and fact-checked by the Peepals Global Editorial Team
CureBay raises Rs 100 crore, led by IvyCap, for rural AI clinics
eBay to cut about 1,000 jobs, 9% of staff, in second round
Reported, fact-checked and published by the Peepals Global Editorial Team.
