Bijnis becomes Zorit, raises Rs 27 crore as Info Edge returns

Bijnis, a business-to-business (B2B) platform that supplies small retailers with stock from factories, has renamed itself Zorit and raised nearly Rs 27 crore (about $2.84 million) in a funding round led by Sparrow Capital, according to reports on October 28, 2026. Existing investors Info Edge and WaterBridge also took part, along with Better Capital, angel investors and employees. The new money comes three and a half years after Info Edge wrote off its entire earlier investment in the company.

Most of India's clothes and shoes are still sold by small, independent shops in towns and smaller cities. These retailers usually buy stock from wholesalers in bulk, tie up cash in unsold goods, and wait days for new supplies. Zorit's pitch is to act as a fast, digital wholesaler: a shopkeeper orders through the app, and the goods arrive from a nearby dark store within the hour. According to reports of the round, the company says nearly 60% of its retailers had never used an online B2B platform before.

The comeback element makes the story unusual. In 2023 the company was written off by one of its own biggest backers, a public signal that its earlier model was not working. It then changed course, moving from a pure marketplace to holding its own stock and running dark stores, the same approach that consumer quick-commerce apps use for groceries. Raising fresh money, including from the investor that wrote it off, suggests that its backers see the new model as more promising, though the company remains small and the round is modest.

For founders outside the metros, the case is a reminder that a pivot after a setback can work, but also that it can take years. It also shows where investors see opportunity in "Bharat", the market of smaller cities and towns: in tools that make life easier for the lakhs of small shopkeepers who form the backbone of retail.

Short-term: The new funds give Zorit room to add dark stores and retailers under its new brand, with existing investors increasing their bets.

Long-term: If fast B2B restocking works for clothing and footwear, more small retailers in smaller cities could move to digital ordering, holding less stock and turning it over faster.

Who is affected: Independent clothing and footwear retailers, factories and wholesalers that supply them, investors in early-stage start-ups, and founders weighing a pivot after a failed model.

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