Kids' snack brand Troovy raises Rs 100 crore led by Fireside Ventures
By Arjun MehtaSenior Business Editor, Peepals Business
Representative image: kumarsu6745_ / Pixabay
Gurugram snack start-up Troovy, which makes ragi and makhana chips for children, raised Rs 100 crore in a Series B round led by Fireside Ventures, reported on 27 October 2026.
What Happened
Troovy, a Gurugram-based start-up that makes snacks and foods aimed at children, such as ragi chips, makhana (fox nut) snacks and millet pasta, has raised Rs 100 crore (about 10.5 million US dollars) in a Series B funding round. The round was led by its existing investor Fireside Ventures, with Sharrp Ventures participating, according to reports published on 26 and 27 October 2026. The company says the money will go into research and development, more manufacturing capacity and wider distribution through quick-commerce apps and shops.
Key Facts
- Company: Troovy, a packaged-food brand based in Gurugram, Haryana, focused on children's snacks.
- Founders: Mansi Baranwal (chief executive) and Aditya Mukherjee (chief business officer).
- Amount: Rs 100 crore, about 10.5 million US dollars, in a Series B round.
- Investors: led by Fireside Ventures, with Sharrp Ventures participating.
- Products: ragi and makhana chips, milk mixes, sauces and spreads, and protein and millet pasta.
- Use of funds: R&D, manufacturing capacity, quick-commerce and offline retail distribution, and new products.
- Plans: entry into namkeen, biscuits and cookies by January 2027, according to reports.
- Earlier rounds: a Rs 10.5 crore seed round in 2023 led by Sharrp Ventures and Earlyspring, a pre-Series A in May 2025 led by Fireside, and a 5 million dollar Series A in January 2026.
Why It Matters
Parents in Indian cities are reading food labels more closely, and "clean-label" snacks, meaning products with short ingredient lists and fewer additives, have become one of the busiest corners of the packaged-food market. Troovy targets a specific worry: what children eat between meals. Its range leans on traditional grains and seeds such as ragi (finger millet) and makhana (fox nut), which fits the wider push for millets in Indian diets.
The round also shows how quick commerce, the apps that deliver groceries in 10 to 20 minutes, has changed the game for small food brands. A young brand no longer needs a national network of distributors to reach city shoppers; listing on quick-commerce apps can put it in front of millions of buyers. Troovy now wants to go further into physical shops, which is where most packaged food in India is still sold, and that requires more factories and a bigger sales network, hence the larger round.
Investor confidence appears to rest on growth. A principal at Fireside Ventures said Troovy grew fivefold in the eight months after the firm's previous investment, according to reports. That figure comes from the investor and has not been independently verified, and the company has not disclosed revenue or valuation.
Moving into namkeen, biscuits and cookies will put Troovy up against some of India's largest food companies. Its pitch will be nutrition and ingredients, and the claims on its labels will need to meet the rules set by the Food Safety and Standards Authority of India.
| Round | When | Amount | Lead investor(s) |
|---|---|---|---|
| Seed | 2023 | Rs 10.5 crore | Sharrp Ventures, Earlyspring |
| Pre-Series A | May 2025 | Not stated | Fireside Ventures |
| Series A | January 2026 | 5 million dollars | Fireside Ventures |
| Series B | October 2026 | Rs 100 crore | Fireside Ventures |
Impact
Short-term: Troovy plans to expand manufacturing and research and to reach more shops and quick-commerce listings, with new categories such as namkeen and biscuits planned by January 2027.
Long-term: If it scales, Troovy could become one of a group of new Indian brands competing with established food companies in the children's and health-snacking segment, and could increase demand for millets and makhana from farmers.
Who is affected: Parents buying snacks for children, makhana and millet growers and processors, quick-commerce platforms and retailers, other food start-ups seeking funding, and large packaged-food companies facing new competition.
Key Takeaway
Gurugram's Troovy raised Rs 100 crore in a Series B led by Fireside Ventures to grow its children's snacks made from ragi, makhana and millets, and plans to enter namkeen and biscuits by January 2027.
Questions and Answers
How much did Troovy raise and who invested?
Troovy raised Rs 100 crore, about 10.5 million US dollars, in a Series B round led by existing investor Fireside Ventures, with Sharrp Ventures participating, according to reports on 26 and 27 October 2026.
What does Troovy sell?
Troovy makes snacks and foods aimed at children, including ragi and makhana chips, milk mixes, sauces and spreads, and protein and millet pasta.
Who founded Troovy?
Troovy is run by co-founders Mansi Baranwal, the chief executive, and Aditya Mukherjee, the chief business officer. The company is based in Gurugram.
What will Troovy do with the new funding?
The company says it will spend on research and development, manufacturing capacity, and distribution through quick-commerce apps and offline shops, and plans to launch namkeen, biscuits and cookies by January 2027.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Arjun Mehta, Senior Business EditorCovers Start-ups & Opportunities and more for Peepals Business. All stories by Arjun Mehta
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Arjun Mehta is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
