Lyst Index Q3 2026: Prada back at No. 1, Chanel second

Prada has returned to the top of the Lyst Index, the quarterly ranking of fashion's most in-demand brands, for the third quarter of 2026 (July to September). The online fashion platform Lyst published the ranking on October 28, 2026. Prada climbed five places to No. 1, its first time at the top since the fourth quarter of 2023, while Chanel slipped to second place and Miu Miu, also owned by the Prada Group, came third.

The Lyst Index is not a sales league table. It is a measure of shopper interest. Lyst says the brand ranking draws on the shopping behaviour of its roughly 160 million annual users together with search, social media and other discovery signals. For the product list, Lyst says it filters more than eight million items by the volume of social media mentions alongside searches, page views, interactions and sales on its own platform. Lyst does not publish how much weight it gives to each of these signals, so the ranking is best read as a guide to what people are looking at and talking about, not a statement of which company earned the most.

Even so, fashion houses, investors and buyers watch it closely because it moves faster than quarterly accounts. A brand that rises in shopper interest often shows it in sales a season or two later, and a brand that falls can be an early warning. That makes Prada's return to the top notable at a time when much of the luxury industry is struggling. In third-quarter results released in October, several of the biggest groups said a recovery in Chinese demand had stalled, and some, including Kering, the owner of Gucci, said they would close more stores.

The Prada Group stands out against that background. Two of its labels now sit in the top three, and the group reported revenue growth of 15% for the first nine months of the year, although Miu Miu's own sales slowed in the third quarter. Chanel, which Prada displaced from the top spot, now sits just behind.

The newcomers also tell a story about where taste is moving. Dries Van Noten, a Belgian label known for prints and layered tailoring, and Khaite, a New York label known for quiet, polished womenswear, entered the list for the first time. Celine's climb was helped by a sneaker made with the sports brand Reebok, which Lyst says sold out on release. A sports-shoe collaboration and an everyday trainer from Vans both appearing in a luxury product list shows how casual footwear keeps pulling shoppers towards high-end labels.

Short-term: Expect the Wish Pouch and other names on the list to feature heavily in holiday-season marketing, and to be copied quickly by high-street and online brands. Resale platforms usually see higher asking prices for products that top such lists.

Long-term: If Prada's rise in shopper interest holds, it strengthens the group's position as rivals cut stores and wait for Chinese demand to return. For newer labels such as Khaite and Dries Van Noten, a place on the index raises their profile with buyers and department stores around the world.

Who is affected: Luxury brands and their investors, fashion buyers and retailers, resale sellers, and shoppers everywhere, including in India, who buy these labels online and in stores. For India's own designers and fashion entrepreneurs, the list is a free read-out of which shapes, accessories and collaborations are winning attention worldwide.

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