Bengaluru apparel brand ReplyAll raises Rs 9.7 crore for 'all-day' clothing
By Simran KaurFashion Writer, Peepals Shakti
Representative image: jarmoluk / Pixabay
Bengaluru apparel brand ReplyAll raised Rs 9.7 crore in a round led by Sadev Ventures and Atom XVII, reported on October 26, 2026, to fund fabric research and new categories.
What Happened
ReplyAll, a Bengaluru clothing brand that makes what it calls "all-day" apparel, has raised Rs 9.7 crore in a funding round led by Sadev Ventures and Atom XVII, according to reports on Monday, 26 October 2026. The round also included ISV, Long View Ventures, the brand's existing investors Sparrow and Antler, and a group of angel investors. ReplyAll said it will use the money for fabric research and development, product design, new product categories, and a stronger retail and community presence.
Key Facts
- Amount: Rs 9.7 crore, reported on 26 October 2026.
- Lead investors: Sadev Ventures and Atom XVII.
- Other investors: ISV, represented by Jivraj Singh Sachar; Long View Ventures; existing backers Sparrow and Antler; and angel investors.
- Founder: Rushabh Sanghavi, who started the brand in 2025.
- Product idea: everyday clothing designed to move between work, travel, workouts and leisure without a change.
- Use of funds: fabric research and development, product design, category expansion, and retail and community building.
- Earlier funding: a first round of Rs 6.8 crore, about $750,000, led by Sparrow Capital and Antler India.
- Not disclosed: the company's valuation and revenue.
Why It Matters
India's clothing market has long been split between formal office wear, casual wear and sportswear, with separate wardrobes for each. Brands such as ReplyAll are betting that many young professionals now want fewer, more versatile clothes: a shirt or trouser that looks smart in an office, survives a flight and is comfortable enough for a walk or a light workout. This category, often called athleisure or performance wear, depends heavily on fabric technology, such as materials that stretch, resist creases or manage sweat.
That is why the new money is aimed first at fabric research. Sadev Ventures' Dhruv Dhanraj Bahl said the firm backed the company because of its materials-first approach, according to reports. Atom XVII, an early-stage fund that invests in consumer businesses and is registered in India as a Category II alternative investment fund, said through its founder Harsh Kapadia that it looks for categories before they become obvious.
For the Indian fashion industry, the round is a sign that investors still see room for new direct-to-consumer brands, even in a crowded clothing market, if they can offer a clear product difference. Competing on fabric and function, rather than on discounts, is one way young brands try to build customer loyalty and better margins.
The speed of the funding also stands out. ReplyAll was founded in 2025 and has now completed two rounds, with its first backers, Sparrow and Antler, investing again alongside new funds. Sadev Ventures, led by Dhruv Dhanraj Bahl, was earlier known as Eternal Capital before it rebranded. When existing investors put in more money, it is usually read as a sign that they are satisfied with the company's early progress, although ReplyAll has not published sales figures that would let outsiders judge that progress for themselves.
| ReplyAll funding | Detail |
|---|---|
| Latest round | Rs 9.7 crore |
| Lead investors | Sadev Ventures, Atom XVII |
| Previous round | Rs 6.8 crore, led by Sparrow Capital and Antler India |
| Founded | 2025, by Rushabh Sanghavi |
| Base | Bengaluru |
Impact
Short-term: ReplyAll will spend on research, design and new categories, and on building its presence in physical retail and among its community of customers.
Long-term: If versatile, fabric-led clothing catches on, more Indian brands may invest in textile research and functional design, which could also create demand for specialised fabric makers in India's textile clusters.
Who is affected: Young working professionals who buy versatile clothing; Indian apparel and textile companies; early-stage consumer investors; and designers and fabric technologists who work on performance wear.
Key Takeaway
ReplyAll's Rs 9.7 crore round, led by Sadev Ventures and Atom XVII, backs a bet that Indian shoppers want fewer, more versatile clothes built on better fabrics.
Questions and Answers
How much did ReplyAll raise and who invested?
ReplyAll raised Rs 9.7 crore in a round led by Sadev Ventures and Atom XVII, with ISV, Long View Ventures, existing investors Sparrow and Antler, and angel investors also taking part, as reported on 26 October 2026.
What kind of clothing does ReplyAll make?
It makes everyday "all-day" clothing meant to be worn across work, travel, workouts and leisure, with a focus on fabric performance.
What will ReplyAll do with the new funding?
The company plans to spend on fabric research and development, product design, new categories, and its retail and community presence.
Has ReplyAll raised money before?
Yes. Its first round, of Rs 6.8 crore, was led by Sparrow Capital and Antler India. The brand was founded in 2025 by Rushabh Sanghavi.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Simran Kaur, Fashion WriterCovers Fashion and more for Peepals Shakti. All stories by Simran Kaur
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