Vu Masterpiece AEye TV: RGB MiniLED range launched from Rs 75,000

Vu Televisions has launched the Vu Masterpiece AEye TV, a range of RGB MiniLED televisions in six screen sizes from 55 to 115 inches, with prices starting at Rs 75,000 for the 55-inch model. The range goes on sale at leading retail stores across India from Thursday, 12 November 2026. The company's main selling point is a light sensor and brightness system that it says adjusts the picture to the lighting in the room, with the stated aim of easing eye strain during long viewing sessions.

MiniLED televisions use thousands of very small LEDs behind the screen instead of a few dozen larger ones. That lets the set dim or brighten small zones of the picture separately, which improves contrast compared with an ordinary LED-backlit LCD. In an RGB MiniLED set, the tiny backlight LEDs are themselves red, green and blue rather than plain white, which manufacturers say widens the range of colours the screen can show. Vu says the AEye panels cover 100% of BT.2020, the colour standard used for ultra-high-definition video. These are company specifications; independent tests of the range have not yet been published.

Until now, RGB MiniLED has mostly been a premium feature in India. The technology has been sold here by large international brands, and their 55-inch models have cost well above Rs 1 lakh. Vu's entry price of Rs 75,000 brings the technology into a lower bracket for buyers who want a large, bright screen for sport, films and gaming.

The "AEye" name refers to what Vu calls Intelligent Brightness Control. An ambient light sensor measures how bright the room is, and a machine-learning engine classifies each scene on screen. The set then adjusts the picture, for example by holding back excessive brightness in a dark room and smoothing sudden jumps in contrast. Vu presents this as a way to reduce eye fatigue. The launch material does not cite any third-party certification or medical testing for this claim, so buyers should treat it as a feature description rather than a proven health benefit. Vu also advertises a motion feature it calls 288Hz Fluid Motion; the launch coverage does not give the native refresh rate of the panels.

With sizes up to 115 inches, the AEye range also puts Vu in competition with global brands at the very top of the market; the 115-inch model alone costs more than four times the 98-inch one.

Peepals calculation: The 55-inch Vu model at Rs 75,000 costs Rs 44,990 less than the Rs 1,19,990 starting price reported for a rival brand's 55-inch RGB MiniLED series, about 37% cheaper (44,990 ÷ 1,19,990 ≈ 0.375). Across the Vu range, price per inch of screen rises from about Rs 1,364 on the 55-inch (75,000 ÷ 55) to about Rs 3,010 on the 98-inch (2,95,000 ÷ 98) and about Rs 11,304 on the 115-inch (13,00,000 ÷ 115). Our calculation from the reported figures.

Short-term: Shoppers looking for a large television now have a lower-priced RGB MiniLED option in stores. Rival brands may respond on price in the 55-inch and 65-inch sizes, where most buyers of premium sets shop.

Long-term: If RGB MiniLED sells well at this price, the technology could move into the mainstream of the Indian television market in the way that 4K resolution did several years ago. Eye-comfort features based on room sensors may also become a common selling point, which would make independent testing of such claims more important.

Who is affected: Households planning to buy a 55-inch or larger television, retailers selling premium sets, and competing television brands in India.

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