Life & Style

Korea Wellness Report: 55.5% of Gen Z use AI for health, many for emotions

By Aarav DeshpandeSports Correspondent, Peepals Yuva
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Representative image: young woman using smartphone

Representative image: StockSnap / Pixabay

KB Financial Group's 2026 Korea Wellness Report found 55.5% of Gen Z use generative AI for health and 37.1% of them for emotional support.

What Happened

More than half of young adults in South Korea have used generative artificial intelligence (AI) for health questions, and over a third of those have turned to it for emotional or psychological support, according to the 2026 Korea Wellness Report released by KB Financial Group's Management Research Institute this week. Reports published on October 25 and 26, 2026 said 55.5 per cent of Gen Z respondents had used generative AI for health or medical purposes, the highest of any age group, and 37.1 per cent of those had used it for emotional counselling, compared with 12.6 per cent of baby boomers.

Key Facts

  • Publisher: KB Financial Group Management Research Institute, Seoul, South Korea.
  • Survey: 2,000 men and women aged 25 to 69 living in major cities, conducted from July 21 to August 5, 2026.
  • 46.2 per cent of all respondents had used generative AI for health or medical purposes; Gen Z was highest at 55.5 per cent.
  • Among Gen Z users of health AI, 37.1 per cent used it for emotional, mental or psychological counselling, against 12.6 per cent of baby boomers.
  • About one in ten Korean adults used obesity treatments in 2025, rising to 16.5 per cent among Gen Z.
  • The report found people's health focus shifting from the body to the mind, with sleep and stress management gaining importance.

Why It Matters

The findings capture a change many young people around the world will recognise: AI chatbots are becoming a first stop not only for symptoms but for feelings. Older respondents in the survey mostly used AI to look up physical symptoms, while younger ones were far more likely to use it to talk through stress, worry or low mood. The headline contrast, Gen Z turning to AI for emotional support and boomers for symptoms, is one that health workers and families are already discussing.

There are good reasons for caution. A chatbot can be available at any hour and feel easy to talk to, which helps explain its appeal to young people who may hesitate to see a counsellor. But general-purpose AI tools are not trained therapists, they can give wrong or unsuitable answers, and they cannot respond to an emergency the way a person can. The survey measures how people use these tools, not whether the help they got was good.

The report also points to a wider shift in what wellness means to the young: sleep, stress and mental health are rising up the list alongside fitness. The figure on obesity treatments, with 16.5 per cent of Gen Z respondents having used them, suggests that weight-loss medicines and treatments are also spreading among younger adults. Note that "Gen Z" in this survey covers only people aged 25 and over, because the youngest respondents were 25.

For Indian readers, Korea is often ahead in adopting digital habits, and AI chatbots are widely used by young Indians too. Anyone who needs mental health support in India can call Tele-MANAS, the government's free helpline, on 14416.

MeasureGen ZAll respondents
Used generative AI for health55.5%46.2%
Of those, used it for emotional counselling37.1%Baby boomers: 12.6%
Used obesity treatments in 202516.5%About 10%

Impact

Short-term: The findings add to pressure on AI companies and health authorities to set clear limits and safety features for chatbots used in emotional conversations, and they give counsellors a picture of how young clients already seek help.

Long-term: If AI becomes a routine first step for mental health, health systems may need to link chatbots to real services, and young people will need guidance on when to move from an app to a professional.

Who is affected: young adults who use AI chatbots, mental health professionals, AI developers, and parents and educators thinking about how young people seek support.

Key Takeaway

KB Financial Group's 2026 Korea Wellness Report found 55.5 per cent of Gen Z respondents use generative AI for health, and 37.1 per cent of them use it for emotional support, far more than older adults.

Questions and Answers

How many young Koreans use AI for health, according to the Korea Wellness Report 2026?

The report found 55.5 per cent of Gen Z respondents had used generative AI for health or medical purposes, compared with 46.2 per cent of all respondents.

Do young people use AI for emotional support?

Yes. Among Gen Z respondents who used AI for health, 37.1 per cent used it for emotional, mental or psychological counselling, compared with 12.6 per cent of baby boomers.

Who was surveyed for the report?

KB Financial Group's Management Research Institute surveyed 2,000 men and women aged 25 to 69 in major South Korean cities between July 21 and August 5, 2026.

Is it safe to rely on an AI chatbot for mental health?

A chatbot is not a trained counsellor and cannot handle emergencies. It may help someone put feelings into words, but anyone struggling should speak to a professional; in India, Tele-MANAS offers free support on 14416.

Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.

By Aarav Deshpande, Sports CorrespondentCovers Sports and more for Peepals Yuva. All stories by Aarav Deshpande

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Aarav Deshpande is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.

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