QB MEN funding: Jaipur printed menswear brand gets BeyondSeed backing

QB MEN, a Jaipur-based menswear brand that sells printed clothing directly to customers, has raised a pre-seed funding round led by BeyondSeed, with Rajkot Ventures and Prajay Advisors also investing. The round was reported on Wednesday, 11 November 2026; the amount was not disclosed. The company, founded by Yash Bothra, said it will use the money for brand building, content, customer experience, retention marketing, community engagement and wider distribution, and it plans to add chinos, trousers and clothing for boys to its range.

QB MEN has built its identity around prints rather than generic basics. It is one of the direct-to-consumer (D2C) brands from cities outside the big metros that sell nationally through their own websites and online marketplaces. D2C means the brand sells straight to the shopper rather than mainly through distributors and shops, which lets it keep more of the margin and build a direct relationship with customers.

The way the money will be used is telling. According to the investor, BeyondSeed's Suraj Doshi, the funding is meant for building a consumer brand rather than for financing stock. For a clothing company, inventory can swallow most of a small round, because fabric, stitching and unsold sizes tie up cash. Putting early money into content, community and keeping customers coming back reflects a bet that loyalty, not volume of stock, is what will let a small brand grow.

The repeat purchase figure is one measure of that. A repeat rate of 23.8%, as claimed by the company, means nearly one in four customers comes back to buy again. In fashion, where shoppers switch brands easily, that is a figure founders highlight to investors. The figures are the company's own and have not been independently verified.

For entrepreneurs in tier-2 cities, the round also shows the role of smaller investors. The participants include Rajkot Ventures and Prajay Advisors alongside the lead investor, BeyondSeed. Pre-seed rounds like this are often the first outside money a founder raises after starting with personal savings or family support, and they decide whether a small brand can move from a local following to a national one.

Peepals calculation: A repeat purchase rate of 23.8% means roughly one in four customers returns (23.8 ÷ 100 ≈ 0.24, or about 1 in 4.2). The target of 100% year-on-year growth over the next 12 months would mean doubling the business in a year (1 + 1.00 = 2). Our calculation from the reported figures.

Short-term: QB MEN is expected to spend on content, marketing to existing customers, community-building and new distribution, and to start work on new categories such as chinos, trousers and boys' wear.

Long-term: If the brand reaches its growth target and keeps its repeat customers, it would be positioned to raise a larger seed round. Its progress will also be watched as an example of a craft-linked fashion brand from a tier-2 city scaling online.

Who is affected: QB MEN's customers and staff, its investors, garment suppliers and printers that work with the brand, and other small D2C fashion founders looking for early funding.

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