Lab-grown diamond jewellery brand Zinara raises Rs 3.61 crore, led by IPV

Zinara, a Delhi NCR jewellery brand that sells everyday pieces set with lab-grown diamonds, has raised about Rs 3.61 crore (roughly $380,000) in a pre-seed funding round, according to an announcement on Thursday, October 8, 2026. The round was led by angel investment platform Inflection Point Ventures. Nine Jewellery, actor Nikita Dutta and other angel investors also took part. The company said it will use the money to build its team, spend on marketing, strengthen its supply chain and widen its range and reach across India.

For a long time, diamond jewellery in India has been tied to big occasions: weddings, anniversaries and festivals. It has also been expensive, which put it out of reach for regular, everyday wear for most buyers. Lab-grown diamonds are changing that equation. They are real diamonds made in a laboratory rather than mined, and they cost far less. Brands like Zinara are using that lower cost to pitch diamonds as something you might wear to the office or buy as a small treat, not just once in a lifetime.

Zinara's choice of gold vermeil, rather than solid gold, pushes prices down further. Buyers should understand what they are getting: the base metal is silver with a gold layer, and the 18-carat label describes the purity of that coating, not the whole piece. That is a sensible trade-off for fashion-led, everyday jewellery, but it is different from buying a solid gold ornament that holds metal value. Clear labelling and certification of stones matter a great deal in this market, and the brand's warranty and buyback promises are aimed at building that trust.

The round is small, but it shows that investors are still backing consumer brands in jewellery even as overall start-up funding in India has slowed in recent weeks. A celebrity investor such as Nikita Dutta also helps a young brand get noticed in a crowded online market. The test now is whether Zinara can grow beyond Rs 1 crore in annual revenue while keeping quality consistent and returns low.

Short-term: More marketing, more designs and a stronger supply chain from Zinara, meaning wider choice for buyers looking for affordable diamond pieces online.

Long-term: If everyday lab-grown diamond jewellery catches on, it could reshape how many Indian shoppers think about diamonds, moving some spending from occasional big purchases to regular, smaller ones. It also adds competition for established jewellers in the lower price bands.

Who is affected: Shoppers looking for affordable, wearable diamond jewellery; small jewellery designers and craftspeople in the supply chain; and established jewellers competing for younger buyers.

Questions and Answers