Fynd enters factory software with Fynd Forge, live at NeoLync's Tirupati plant
Representative image: blickpixel / Pixabay
Fynd launched Fynd Forge, an AI-enabled factory floor system, on October 21, 2026, first deployed at NeoLync's electronics plant in Tirupati.
What Happened
Fynd, an Indian technology company best known for software that helps retailers sell online and in stores, has moved into factory software with the launch of Fynd Forge, a manufacturing execution system that it says uses artificial intelligence. The launch was announced on Wednesday, October 21, 2026. Fynd says the platform is already running at electronics maker NeoLync's facility in Tirupati, Andhra Pradesh, where it tracks production from the moment components arrive to the moment finished goods are dispatched.
Key Facts
- Fynd Forge is a manufacturing execution system (MES): software that tracks and controls what happens on a factory floor in real time.
- Its first deployment is at NeoLync's electronics manufacturing facility in Tirupati, Andhra Pradesh.
- At that facility, according to the companies, the system runs across more than 100 workstations and nearly 90 process stages, with around 160 operators using it at the same time during each shift.
- The platform links production, materials, quality control and traceability in one system, and connects to production and testing machines.
- It works alongside NeoLync's existing enterprise resource planning (ERP) software rather than replacing it.
- It includes forecasting tools for planning and an AI assistant that answers plain-language questions about live production and quality data, the company says.
- Fynd describes Forge as aimed at electronics manufacturing services (EMS) companies and calls it a new business segment beyond retail.
Why It Matters
An MES sits between a company's office systems and its machines. ERP software handles orders, purchasing and accounts; the MES handles what is actually happening on the shop floor: which unit is at which station, which batch of components went into it, whether it passed its quality test, and where delays are building up. In electronics, where a single phone or circuit board passes through dozens of steps, this record matters. If a defect is found later, traceability lets a maker find exactly which batch of parts and which process step were involved, instead of recalling everything.
The timing is significant for India. Electronics manufacturing is one of the country's fastest-growing industries, supported by government incentive schemes for making phones, components and other devices locally. Many of the factories doing this work are contract manufacturers, known as EMS companies, which assemble products for brands. Global brands expect their suppliers to provide detailed production and quality data. Software that can do that, built and supported in India, could lower costs for mid-sized Indian factories that might otherwise rely on expensive imported systems.
For Fynd, the move is a bet that the skills it built in retail technology, such as handling large volumes of live data and connecting many separate systems, can transfer to factories. That is not guaranteed. Factory software is a demanding market: downtime on a production line costs money every minute, and established global vendors already sell MES products. The claims about AI features and benefits are the company's own, and the first deployment at one facility is an early test rather than proof of wider success.
The AI assistant is the feature most likely to change daily work. Instead of a supervisor searching through screens and reports, the company says a manager can ask a question in plain words, such as which stage is causing delays in the current shift, and get an answer drawn from live data. How accurate and useful those answers are in practice will decide whether such tools catch on.
Impact
Short-term: NeoLync's Tirupati facility serves as the reference site for Fynd Forge. Other electronics makers will watch how the system performs there before deciding whether to adopt it.
Long-term: If Indian-built factory software proves reliable, it could help smaller and mid-sized manufacturers meet the data and quality demands of global brands, supporting India's ambitions to grow electronics exports. It also adds competition in a market where many factories currently depend on foreign software.
Who is affected: Electronics manufacturing companies and their shop-floor workers and supervisors; brands that outsource production; industrial software vendors competing in the MES market; and Fynd's own business, which is expanding beyond retail.
Key Takeaway
Fynd has entered factory software with Fynd Forge, an AI-enabled manufacturing execution system first deployed at NeoLync's electronics plant in Tirupati, as Indian technology firms look to serve the country's growing electronics manufacturing base.
Questions and Answers
What is Fynd Forge?
Fynd Forge is a manufacturing execution system launched by Indian technology company Fynd on October 21, 2026. It tracks factory production, materials, quality checks and traceability in one place and, according to the company, includes AI forecasting tools and an assistant that answers plain-language questions about live production data.
Where is Fynd Forge being used?
Its first deployment is at electronics manufacturer NeoLync's facility in Tirupati, Andhra Pradesh. The companies say it runs across more than 100 workstations and nearly 90 process stages, with about 160 operators using it at once in each shift.
What is a manufacturing execution system?
It is software that records and manages what happens on a factory floor in real time, such as which product is at which station, which parts went into it, and whether it passed quality tests. It works alongside ERP software, which handles orders, purchasing and accounts.
Does Fynd Forge replace a factory's existing ERP?
No. At NeoLync, the companies say Fynd Forge works alongside the existing ERP system rather than replacing it, and connects directly to production and testing equipment on the shop floor.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
Sourced and fact-checked by the Peepals Global Editorial Team
Reported, fact-checked and published by the Peepals Global Editorial Team.
