Nykaa to buy 82% of Namrata Soni's Simply Nam for up to Rs 33 crore
By Arjun MehtaSenior Business Editor, Peepals Business
Representative image: OlgaVolkovitskaia / Pixabay
Nykaa's parent approved buying 82% of make-up artist Namrata Soni's Simply Nam Beauty for up to Rs 33 crore on 4 November 2026; the deal is due by 31 December.
What Happened
Nykaa's parent company, FSN E-Commerce Ventures, has approved buying an 82% stake in Simply Nam Beauty, the make-up brand founded by celebrity make-up artist Namrata Soni, for up to Rs 33 crore in cash. The board approved the deal on Wednesday, 4 November 2026, alongside Nykaa's results for the July to September quarter, according to its stock exchange disclosure as reported. The transaction is expected to be completed by Thursday, 31 December 2026, and is subject to regulatory approvals. Soni will keep an 18% stake and stay on as co-founder and chief product officer. Simply Nam reported net revenue of Rs 17 crore in 2025-26 and five-fold growth over the previous four years, according to Nykaa.
Key Facts
- Buyer: FSN E-Commerce Ventures, which runs Nykaa.
- Target: Simply Nam Beauty, founded by make-up artist Namrata Soni.
- Stake: 82%, for a cash consideration of up to Rs 33 crore.
- Founder: Namrata Soni keeps 18% and continues as co-founder and chief product officer.
- Brand size: Rs 17 crore net revenue in 2025-26, with five-fold growth over the four preceding years, according to Nykaa.
- Timing: board approval on 4 November 2026; completion expected by 31 December 2026, subject to approvals.
- Positioning: Nykaa plans to place Simply Nam in a higher price segment within its make-up portfolio, alongside Nykaa Cosmetics and Kay Beauty.
Why It Matters
The deal adds a founder-led, premium make-up brand to Nykaa's own portfolio. Nykaa's existing make-up portfolio includes Nykaa Cosmetics and Kay Beauty, and it plans to place Simply Nam in a higher price segment within that portfolio. A name linked to a professional make-up artist gives it a different appeal from its existing labels.
It also shows one way a small beauty start-up can grow. Instead of continuing alone, Simply Nam's founder is selling a majority to a large platform while keeping 18% and a senior role in product decisions. That gives the brand access to Nykaa's reach while keeping the founder involved.
For Nykaa, the purchase comes at a strong moment. Its results for the quarter ended 30 September 2026 showed total income of Rs 3,006.04 crore and a profit after tax of Rs 101.19 crore. A brand with Rs 17 crore of yearly revenue is small next to those figures, which helps explain why the deal can be paid in cash.
For aspiring beauty entrepreneurs, the numbers are a useful benchmark: a brand with Rs 17 crore in annual revenue and five-fold growth over four years attracted a majority offer from Nykaa.
Peepals calculation: if 82% is worth up to Rs 33 crore, the whole of Simply Nam Beauty is valued at up to about Rs 40.2 crore (33 / 0.82 ≈ 40.24). That is about 2.4 times its 2025-26 net revenue of Rs 17 crore (40.2 / 17 ≈ 2.37). Five-fold growth over four years implies revenue of about Rs 3.4 crore four years earlier (17 / 5 = 3.4). Our calculation from the reported figures.
| Item | Detail |
|---|---|
| Stake bought | 82%, up to Rs 33 crore in cash |
| Founder's stake | 18% (Namrata Soni) |
| FY2025-26 net revenue | Rs 17 crore |
| Implied full value | up to about Rs 40.2 crore |
| Expected completion | by 31 December 2026 |
Impact
Short-term: The deal will close by the end of December if approvals come through; until then, Simply Nam remains under its current ownership.
Long-term: Simply Nam will become part of Nykaa's own make-up portfolio, with access to Nykaa's stores and online platform.
Who is affected: Nykaa and its shareholders, Simply Nam's founder and team, rival beauty brands, and investors in Indian beauty start-ups.
What to watch next: Completion of the transaction, expected by 31 December 2026.
Key Takeaway
Nykaa's parent will buy 82% of Namrata Soni's Simply Nam Beauty for up to Rs 33 crore, valuing the Rs 17 crore-revenue brand at up to about Rs 40 crore, with the deal due to close by 31 December 2026.
Questions and Answers
Has Nykaa bought Simply Nam?
Nykaa's parent, FSN E-Commerce Ventures, approved buying an 82% stake on 4 November 2026 for up to Rs 33 crore. The deal is expected to close by 31 December 2026, subject to approvals.
Who founded Simply Nam Beauty?
Celebrity make-up artist Namrata Soni. She will keep 18% and continue as co-founder and chief product officer.
How big is Simply Nam?
It reported net revenue of Rs 17 crore in 2025-26, with five-fold growth over the previous four years, according to Nykaa.
Where will Simply Nam fit in Nykaa's brands?
Nykaa plans to position it in a higher price segment in its make-up portfolio, alongside Nykaa Cosmetics and Kay Beauty.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Arjun Mehta, Senior Business EditorCovers Start-ups & Opportunities and more for Peepals Business. All stories by Arjun Mehta
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Arjun Mehta is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
