Amul, Mother Dairy milk prices up Rs 2-4 a litre: new rates
By Arjun MehtaSenior Business Editor, Peepals Business
Representative image: congerdesign / Pixabay
Amul and Mother Dairy raised milk prices by Rs 2 to 4 a litre from 12 November 2026, citing higher costs and higher prices paid to dairy farmers.
What Happened
Amul and Mother Dairy, two of India's largest milk sellers, raised the prices of their pouched milk by Rs 2 to Rs 4 a litre from Thursday, 12 November 2026. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk under the Amul brand, said the increase was needed because of rising costs of milk production, processing and packaging. Amul Gold now costs Rs 76 a litre, up from Rs 72, and Amul Taaza Rs 61, up from Rs 59. Mother Dairy raised its Delhi-NCR prices by similar amounts on the same day.
Key Facts
- Amul Gold (full cream): Rs 76 a litre, up Rs 4 from Rs 72.
- Amul Taaza (toned): Rs 61 a litre, up Rs 2 from Rs 59.
- Amul cow milk: Rs 65 a litre, up from Rs 62, according to reports.
- Mother Dairy in Delhi-NCR: full cream Rs 76 (from Rs 72), pouched toned Rs 62 (from Rs 60), bulk-vended toned Rs 60 (from Rs 58), double toned Rs 56 (from Rs 54) and cow milk Rs 65 (from Rs 62).
- Amul said its member unions had raised the prices they pay farmers for milk by 4% to 5% over the past year.
- This is Amul's second milk price revision in 2026, after one in May; Mother Dairy last raised prices on 14 May 2026.
- Karnataka's Nandini brand also raised prices, according to reports.
Why It Matters
Milk is bought daily by most Indian households, so even a rise of Rs 2 to Rs 4 a litre shows up quickly in family budgets. The increase also comes as food inflation is climbing: October's retail inflation data, released the same day the new prices took effect, put food inflation at 8.94%.
For the rural economy, the other side of the price is what farmers earn. Amul is a cooperative owned by milk producers in Gujarat, and Mother Dairy buys milk from farmers and their groups. Both said higher prices paid to farmers were part of the reason for the increase. According to reports, Mother Dairy passes on 75% to 80% of what it earns from milk sales to farmers, so a higher selling price can mean a higher procurement price at the village collection centre. Amul's member unions had raised procurement prices by 4% to 5% over the past year, the company said, and the latest consumer increase partly passes that on.
One report also linked the increases to the cost of fodder, cattle feed and operations. Coming six months after the May revisions, the November increases show that cost pressure on the dairy chain has continued through 2026.
Peepals calculation: Amul Gold's Rs 4 rise is about 5.6% (4 ÷ 72), and Taaza's Rs 2 rise is about 3.4% (2 ÷ 59). For Mother Dairy, double toned milk rises about 3.7% (2 ÷ 54) and cow milk about 4.8% (3 ÷ 62). A household buying one litre of full cream milk a day would pay about Rs 120 more in a 30-day month (Rs 4 × 30), or about Rs 1,460 more over a year (Rs 4 × 365). Our calculation from the reported figures.
| Milk (per litre) | Old price | New price from 12 November |
|---|---|---|
| Amul Gold | Rs 72 | Rs 76 |
| Amul Taaza | Rs 59 | Rs 61 |
| Mother Dairy full cream | Rs 72 | Rs 76 |
| Mother Dairy toned (pouch) | Rs 60 | Rs 62 |
| Mother Dairy cow milk | Rs 62 | Rs 65 |
Impact
Short-term: Households, tea stalls, sweet shops and hotels pay more for milk from 12 November.
Long-term: If the higher prices are passed back to farmers, dairy incomes in villages could improve, supporting rural spending. But repeated increases also add to food inflation, which the Reserve Bank of India watches closely.
Who is affected: Milk buyers across the many cities where Amul sells and in Delhi-NCR for Mother Dairy; small eateries and sweet makers; and the dairy farmers who supply both cooperatives and processors.
Key Takeaway
From 12 November 2026, Amul and Mother Dairy charge Rs 2 to Rs 4 more for a litre of milk, citing higher costs and higher prices paid to dairy farmers, the second increase this year.
Questions and Answers
What is the new Amul milk price from 12 November 2026?
Amul Gold costs Rs 76 a litre (up from Rs 72), Amul Taaza Rs 61 (up from Rs 59) and Amul cow milk Rs 65 (up from Rs 62), according to reports of GCMMF's revision.
How much has Mother Dairy raised milk prices?
By Rs 2 to Rs 4 a litre in Delhi-NCR from 12 November 2026: full cream Rs 76, pouched toned Rs 62, bulk toned Rs 60, double toned Rs 56 and cow milk Rs 65.
Why did Amul and Mother Dairy increase milk prices?
GCMMF cited rising costs of milk production, processing and packaging. Both companies also linked the increase to higher prices paid to farmers; Amul said its unions raised procurement prices by 4% to 5% over the past year.
How much more will a family pay for milk each month?
A household buying one litre of full cream milk a day will pay about Rs 120 more a month, based on the Rs 4 a litre increase.
Disclaimer: Prepared by the Peepals newsroom from publicly available sources with AI assistance. Information is accurate to the best of our knowledge at the time of publication and may change. Images may be representative. Not professional advice. Report an error via our contact page.
By Arjun Mehta, Senior Business EditorCovers Start-ups & Opportunities and more for Peepals Business. All stories by Arjun Mehta
Get the day's stories in your inbox
Peepals Weekly: the week decoded, free. One email a week, unsubscribe in one click.
Arjun Mehta is a pen name of the Peepals Global Editorial Team, which researches, fact-checks and publishes every story. The portrait is an illustration.
